Story boarding

First Story Boards with two but similar ideas.

Brain Storming and Research

Started with some brainstorming on how we could promote vegetarianism.

We did an analysis on a video to see what kind of shots they used and the kind of environment it was placed in.\

The major key elements of a video.

More research

Looking into other advertising campaigns just to get an idea about how we could go about promoting vegetarianism.

Some Key videos we watched to get a view on how to promote.

https://www.youtube.com/watch?v=lHdLRrUocOA

https://www.youtube.com/watch?v=JoYxKimckqs


These two videos use very different techniques to get the audience to engage and therefore become vegetarian.

Research 3

Vegetarian food graph

Regular food graph

To be honest there is not much difference between the graphs.

Research 2

Research

retrieved from: http://www.menshealth.com/nutrition/7-reasons-vegetarians-live-longer

retrieved from: http://www.vegetarian.org.nz/wp-content/themes/nz-vegetarian/media/nutrition-overview-2015.pdf

The Brief

The brief

I have a brief where I have to convince middle aged men to go vegetarian.
So I have been some research behind this.