Rational

Sounds

Due to some wind disturbance is our live footage, we had to learn Adobe Audition to sort this out.

Animation

Here is some of our animations we have been working on for our final scenes.

Some footage

So we decided to keep our video half real footage and half animation. Here is some of our footage:

Call to action

Our call to action!

So we have alot to do with animal cruelty and showing the more gruesome side of the meat eating, and it leans more to the fact that we should become vegetarian because of the animal torture the animals experience. So therefore our call to action is:

Becoming vegetarian because we don't want animals to be tortured.

(Which is a good reason to become vegetarian)

Story board + Animation

So we decided that if we are targeting middle aged men then the best type of animation we could think of is the Monty Python type style of photo cut outs because it communicates with an older audience better. Due to the fact that they grew up with this type of animation.

So we googled some tutorials on how to animate in this style

https://www.youtube.com/watch?v=xs7WaL44_Iw

Here is our storyboard we animated, also a practice before our final...

Story board

First Scene:

Hey mate, want a saussy?

Second Scene:

Nah mate, she.s right.

Third Scene:

What? Thats not like you.

Fourth Scene:

The craziest thing happened the other day, I was in my kitchen...

Fifth Scene:

Making a bacon sandwich.

Sixth Scene:

Seventh Scene:

Come with me mate (pig takes him for a journey)

Eighth scene:

Across farmland

Ninth scene:

over the city

tenth Scene:

At the slaughter house

eleventh Scene:

Still at the slaughter house

twelfth Scene:

Taking him home

Thirteenth Scene:

Back to telling the story

"And I don't ever want to eat meat again" 

Story boarding

First Story Boards with two but similar ideas.

Brain Storming and Research

Started with some brainstorming on how we could promote vegetarianism.

We did an analysis on a video to see what kind of shots they used and the kind of environment it was placed in.\

The major key elements of a video.

More research

Looking into other advertising campaigns just to get an idea about how we could go about promoting vegetarianism.

Some Key videos we watched to get a view on how to promote.

https://www.youtube.com/watch?v=lHdLRrUocOA

https://www.youtube.com/watch?v=JoYxKimckqs


These two videos use very different techniques to get the audience to engage and therefore become vegetarian.

Research 3

Vegetarian food graph

Regular food graph

To be honest there is not much difference between the graphs.

Research 2

Research

retrieved from: http://www.menshealth.com/nutrition/7-reasons-vegetarians-live-longer

retrieved from: http://www.vegetarian.org.nz/wp-content/themes/nz-vegetarian/media/nutrition-overview-2015.pdf

The Brief

The brief

I have a brief where I have to convince middle aged men to go vegetarian.
So I have been some research behind this.